Rapid Market Assessment

Piloting a rapid, cost-efficient, scalable approach to test the quality of fortified foods at the market level, as well as assessing the performance of local analytical solutions. Applied in Indonesia, Kenya, and India, this method has the potential to deliver fast, actionable results to improve program response times.  

Rapid Market Assessment

Rapid testing methods like iCheck enable faster, affordable compliance monitoring, improving fortification practices and public health.

Rapid market assessment Indonesia

Project Objectives and Approach 

The project focused on the following objectives:

  • Develop a rapid, affordable, and reliable testing methodology for micronutrient levels in fortified foods.
  • Establish baseline fortification levels in each country to measure program progress and inform policy.

QuImpact coordinated sampling, trained local analysts, conducted testing, and analyzed data in collaboration with local organizations:

  • Indonesia: Vitamin A in edible oil (partner: KFI)
  • Kenya: Vitamin A and iron in wheat and maize flour (partner: TechnoServe)
  • India: Vitamin A in edible oil and iron in fortified rice kernels (FRK) (partners: GAIN, PATH)

Sampling strategies targeted major food brands and regions covering 40-85% of relevant markets. Testing methods combined qualitative “yes/no” assessments with quantitative iCheck devices and local as well as German-accredited laboratory analysis to assess the applicability of different methods

The fortification of staple foods with micronutrients is a critical public health strategy to combat malnutrition. However, ensuring the quality of fortified foods remains a challenge in many regions. QuImpact, a non-profit technical service provider, partnered with BioAnalyt to assess micronutrient testing methods and fortification quality at the market-level in Indonesia, Kenya, and India. Supported by the Gates Foundation and coordinated locally by Nutrition International (NI) , the project aimed to validate a rapid testing methodology for micronutrient levels and provide baseline data to inform stakeholders and improve fortification programs. 

Project Objectives and Approach 

The project focused on the following objectives: 

  • Develop a rapid, affordable, and reliable testing methodology for micronutrient levels in fortified foods. 
  • Establish baseline fortification levels in each country to measure program progress and inform policy. 

QuImpact coordinated sampling, trained local analysts, conducted testing, and analyzed data in collaboration with local organizations: 

  • Indonesia: Vitamin A in edible oil (partner: KFI)
  • Kenya: Vitamin A and iron in wheat and maize flour (partner: TechnoServe) 
  • India: Vitamin A in edible oil and iron in fortified rice kernels (FRK) (partners: GAIN, PATH) 

Sampling strategies targeted major food brands and regions, covering 40-85% of relevant markets. Testing methods combined qualitative “yes/no” assessments with quantitative iCheck devices and local as well as German-accredited laboratory analysis to assess the applicability of different methods 

Key Outcomes 

  • Indonesia: 84% of packaged edible oil samples from nine major brands met national Vitamin A standards (>45 IU RE/g), aligning with the national regulatory body’s report of 90% compliance.
  • Kenya: Among wheat flour samples, 22% met Vitamin A standards, and 86% met iron standards. For maize flour, compliance was lower, with only 5% meeting Vitamin A and 62% meeting iron standards was lower, with only 5% meeting Vitamin A and 62% meeting iron standards.
  • India: 28% of fortified oil samples from Tamil Nadu and Madhya Pradesh met Vitamin A standards, while 62% of FRK samples met iron standards (2800-4250 mg/kg).

The rapid testing results correlated well with traditional laboratory methods, demonstrating the potential of iCheck devices to provide reliable and actionable data at a fraction of the cost.

Rapid Market Assessment Kenya

Logistical delays, resource constraints, and technical issues highlight the need for careful planning and continuous capacity building.

Learnings and Recommendations 

The study highlighted the importance of early stakeholder engagement, comprehensive training for local analysts, and robust sampling protocols. Challenges such as logistical delays, resource constraints, and technical difficulties in interpreting low micronutrient levels underscored the need for meticulous planning and ongoing capacity building.

Key recommendations for future assessments include:

  • Strengthening coordination with government agencies and local organizations.
  • Strengthening coordination with government agencies and local organizations.
  • Utilizing spiked control samples to verify methods and ensure reliability.
  • Standardizing reporting templates and protocols for streamlined execution.

Impact and Next Steps 

 

By enabling faster, more affordable compliance monitoring, rapid testing methodologies pave the way for improved fortification practices, ultimately contributing to better public health outcomes. QuImpact is committed to scaling this approach and supporting local stakeholders with training, logistical support, and technical expertise. These efforts will drive the adoption of sustainable monitoring systems to ensure fortified foods meet national standards and reach those in need. 

Rapid Market Assessment Kenya

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